Fifteen Minutes Could Save You 15% (Geico)Īppeal to Emotions: How do you want to make people feel?Įxperiment with Play-on Words: Get clever with it.Melt in Your Mouth, Not in Your Hands (M&Ms).Sell Your Differentiators: What makes you unique? When creating a tagline people will remember and associate with your business, keep these tips in mind, along with a few past and present examples from top brands. Ingrained in your mind as much as they are our culture, effective taglines have the power to perfectly encapsulate an organization in just a few, carefully chosen words - but only if executed well. What do all these concise and catchy phrases have in common? You instantly connect them to a brand. Let’s look at what makes a great tagline, then dive into the story behind why Aker Ink - and so many others - choose to overhaul past taglines to set themselves up for long-term success. Most brands periodically refresh their messaging to keep it relevant over time.įor Campbell’s, “Soup Is Good Food” evolved into their signature “Mmm! Mmm! Good!”įor Victoria’s Secret, “The Perfect Body” aimed for inclusivity with “A Body for Everybody.”įor Aker Ink, “If You Can Think It, We Can Ink It” was recently revamped to “We Get It.” In fact, The Manifest reported 50% of people look to a slogan to understand a company’s purpose, compared to only 7% who believe the logo is most important.īut even if a tagline sticks, that doesn’t mean it should remain stagnant as your business evolves. Short, snappy taglines that give context into a business, its offerings and its mission can do wonders for increasing brand memorability and value.
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